Iomob Launches WheelCoin For Business the no-nonsense Tech Solution to Reduce Carbon from Commuting and Business Travel

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WheelCoin supports Employer’s ESG Initiatives to Accurately Measure Travel Emissions whilst incentivising employees to use Greener Transport


Wednesday 2nd November 2022

Today, Iomob a UK-Spanish technology start-up, has launched WheelCoin for Business solution to enable accurate benchmarking and near real-time measurement of emissions in the shift to net zero. The WheelCoin app automatically detects sustainable modes of travel used by employees as they commute or travel for work and offers rewards for choosing sustainable modes. The game changing app will help companies reduce indirect carbon emissions and better meet Scope 3 carbon reduction reporting goals, as required by the UN’s Paris Agreement, which aims to limit global warming to 1.5°C by 2030.

“Business travel and commuting are a major source of carbon emissions for organisations throughout the UK, if they want to get serious on tackling emissions, WheelCoin provides the missing link which will for the first time, accurately record travel data and simultaneously incentivise and reward greener journeys”, said Adrian Ulisse, Chief Revenue Officer, Iomob. “At Iomob, we have always believed that simply off-setting carbon emissions from travel is a cop-out, instead we believe we can really change travel behaviour. That’s why we developed WheelCoin to reduce carbon at source, it’s simple to use, affordable to implement and its available to start using from app stores today.”

WheelCoin for Business helps firms with their net zero plan. It allows easy and regular ESG reporting either via a dashboard or simple data integration, so that employers can chart progress and view month-by-month comparisons as they encourage and gamify their employees to use greener and more active mobility. No personal locational data is shared, WheelCoin simply identifies the modes used and distance travelled.

Employees are incentivised to travel more sustainably by earning WheelCoin tokens on their green travel choices including walking, cycling, scooters, bus, underground, tram and train. They can then redeem their WheelCoin tokens for green mobility services or for unique sustainable mobility offers inside the app. The beauty of WheelCoin is that employees are offered sustainable transport rewards which in addition to a company’s own incentive schemes will further nudge sustainable choices and carbon reduction.

Iomob is the world’s first seamless mobility technology which supercharges existing transport and mobility apps to enable real door-to-door journeys. We are committed to making people’s journeys less complicated and enabling them to make more sustainable travel choices.


Notes to Editors

1. Anyone can download WheelCoin today! Search for WheelCoin in the app store and start using it. Have fun and make a difference! Tell us what you think [email protected]
2. Any company wishing to use WheelCoin can request a demo today. Contact [email protected]
3. Greenhouse gas emissions are categorised into three groups or ‘Scopes’ by the most widely-used international accounting tool, the Greenhouse Gas (GHG) Protocol. Scope 1 covers direct emissions from owned or controlled sources including fuel combustion and company vehicles. Scope 2 covers indirect emissions from the generation of purchased electricity, heating and cooling consumed. Scope 3 includes all other indirect emissions that occur in a company’s value chain including business travel and employee commuting.
4. All WheelCoin for Business data gathered is anonymous, it is encrypted and when reported is aggregated.

For all media enquiries including interview and viewpoint article requests and high-resolution images, please contact Marion Gourlay at TransportPR [email protected] +44(0)7801301259



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