Mobility is Changing. Iomob is Powering It.

The urban mobility industry is a multi-trillion dollar market, and it’s changing fast. Iomob helps people and companies in this system solve problems in new ways, to get ahead of competition, anticipate regulation, and exceed customer needs.

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Public Transit Authorities

Background
As custodians of the subways, trams, and bus systems of the world’s cities, transit authorities are crucial to urban mobility.

Challenges
Profitability and service utilisation has been impacted by the growth of new MSPs, particularly ridehail. Need to deliver on goals beyond profit and mobility, such as inclusion and the liveability of their cities.

Solution
Iomob creates a fully open, transparent, and fair mobility marketplace enabling the agency to retain trust, as well as deliver on the city’s equity and environmental goals. Local transit brands are retained, leveraging citizens connection to the city.

Transport Companies

Background
Large transport operators deliver the majority of bus and rail journeys around the globe. Lighter regulation and new mobility modes mean they face increasing change.

Challenges
Traditional Maas services (eg. Whim, CityMaaS) get between the operator and their customer. Customers have high expectations for digital services (particularly mobile apps), which many operators are struggling to meet.

Solution
Iomob enables last-mile and MaaS services to “snap on” to existing services, giving more complete travel options. A world-class mobility app branded as the operators own keeps direct customer relationships intact. Read more about RailMaaS solution.

Airlines & Airports

Background
Airlines constantly seek to improve the air travel experience, and strengthen the loyalty of their customers through reward programs. The industry is low margin and competitiveness is key.

Challenges
Carriers are running out of new ways to compete in their traditional areas: onboard experience and frequent flyer programs.

Solution
Iomob completes the travel service with ground mobility by embedding our MaaS solution into the airlines own app, and can extend engagement through a “destination city experience” layer.

OEMs & Autoclubs

Background
Car companies have been watching car ownership intentions decline in the developed world for years. They look to MaaS as a way to connect their products with other services, in an electric and autonomous future.

Challenges
Fewer people want to own cars, for cost or environmental reasons. New ridehail and scooter services make it easy to move around cities without a car.

Solution
Enables car companies to easily test new business models in the MaaS context, including carshare, carpool and park-and-ride.

Mobility Startups

Background
Mobility is a multi-trillion dollar business. Thousands of startups enter this exciting space every year, but the value they add to cities (and citizens) is limited by closed markets.

Challenges
Every new mobility startup has to build its own app and platform. Networks of customers are locked up by cities and large incumbents.

Solution
Iomob can connect and promote startup mobility fleets to a large demand network. By providing a whitelabel app and platform, we reduce duplication of technology costs, which helps startups focus resources on product and service innovation.

Hospitality

Background
Large hospitality ventures, precincts and major events need better ways to move people to and from their locations.

Challenges
Precincts are captive to the transport options that serve them. If customers can’t easily reach them, trade suffers. The best travel option often involves more than one mode.

Solution
Iomob can embed open MaaS into their own apps, providing visitors a worry-free way to get there. We can include them in destination experiences for other open MaaS customers.