Cities & Regions

Iomob’s platform enables regional and local Public Transport Authorities, and Municipalities to orchestrate MaaS ecosystems that achieves the goals of emissions and congestion reduction, fewer car journeys, and increased active travel.

Iomob provides an open and interoperable marketplace with deeply integrated public and private mobility services for cities and regions. The platform is optimized for regional and local Public Transport Authorities, and Municipalities who can integrate the platform in their own existing app or website, therefore retaining their customer connection and value. If required, Iomob can also deliver a standalone white label MaaS app that has modular functionality and can be personalized with the agency’s branding.

Iomob’s mobility-on-demand platform for cities and regions facilitates seamless, multimodal travel through access to an extensive open network of mobility service providers (MSPs). This open architecture empowers Public Transport Authorities and third-party MaaS providers to deliver consumer-facing mobility apps to their users.

On a technical level, Iomob’s mobile SDK is modular which means it is versatile and can combine intermodal algorithms, legacy transit ticketing systems and can integrate a multitude of mobility services like taxis, ride-hailing and micromobility.

Here are some top reasons why Iomob’s open marketplace approach to mobility on demand is the right choice for public authorities:


  1. Avoiding friction in the mobility ecosystem

By creating an open marketplace any provider offering their mobility services in the area can easily be integrated or integrate themselves into Iomob’s platform after prior approval by the MaaS orchestrator. As a result, mobility providers gain access to a broader pool of consumers, and consumers have a richer mobility offer.


  1. Taking an inclusive approach to mobility

Iomob’s platform incorporates various modes of transport for journey planning, including private cars. While still offering green viable alternatives when a user is planning a trip, Iomob’s platform also allows users to incorporate their personal vehicle as part of a multimodal journey. Providing a seamless door-to-door experience, which may or may not include the use of a private vehicle, gives users convenient and personalized options based on their daily travels. This approach encourages users to choose alternatives to the private cars when possible and accelerates the transition to other modes of transport for these users.


  1. Becoming the MaaS orchestrator

With Iomob’s public-private open marketplace, public authorities can become MaaS orchestrators. They can develop rules-based governance models that set the terms and frameworks for entire mobility ecosystems. With the consolidated mobility data provided by Iomob’s platform, public authorities can adapt and manage the mobility ecosystem more dynamically, even in times of crisis. This data is also crucial for public authorities to enact policies that empower citizens and expand their mobility options.


  1. Making existing investments count

Iomob’s platform has the unique ability to be easily integrated into existing apps or websites so that public authorities can avoid additional sunk investments. With Iomob, existing apps can be super-charged with mobility features such as planning, booking, paying and using multiple modes of mobility for door-to-door journeys. If a public authority does not have a legacy app, Iomob can deliver a standalone white label MaaS app that has modular functionality and can be personalized with the agency’s branding.


  1. Going beyond local

Mobility apps must go beyond local service and support users outside the city limits to be truly effective and offer an appealing alternative to using private cars. By implementing Iomob’s open mobility marketplace platform, public authorities can benefit from a truly borderless interoperable capability. This means that authorities are investing in a solution that connects neighboring mobility services and beyond. Once connected, users can benefit from a platform that is compatible regionally, nationally, and even internationally.


  1. Making net-zero carbon journeys a reality

Besides offering an increasing number of clean mobility choices, Iomob is developing a net-zero carbon travel option through which users can choose to voluntarily pay for carbon offsets when booking a multimodal journey. What makes this carbon offset scheme unique is that the offsets are applied locally, giving the user a sense of directly improving the community in which they live and travel. For those who cannot afford to absorb the cost of purchasing emissions offsets, Iomob is currently working on implementing micro-subsidies of carbon offsets. There has been increased interest from public and private organizations to subsidize the costs of carbon-neutral journeys for lower-income residents.


  1. Preventing monopolies

By creating an open mobility marketplace, Iomob makes it possible for multiple companies and organizations in the same location to supercharge their apps and websites to offer their customers mobility-on-demand services. Furthermore, there are no significant barriers to entry for all mobility service providers who wish to access the marketplace and offer their services to users. The interoperable nature of the platform and ease of integration helps avoid monopolization of the mobility ecosystem and leads to a higher level of service to consumers.


  1. Easily integrated, easily run

Iomob’s platform is designed to be agile and cost-effective. This means that it is not labor-intensive. Our business model is based on access fees to its open mobility marketplace.


To request a demo or discuss how Iomob’s open marketplace can benefit your organization, contact Iomob’s VP of Global Public Sector, Scott Shepard.