Customers

LNER (London North Eastern Railway)

Situation
LNER required new capabilities to support their strategy of more rail journeys more often and to compete against the automobile. LNER determined to use the tactic of offering door-to door services that deliver seamless digital travel experiences that helps to grow their direct customer base and ancillary revenues.

Task
Iomob was tasked to demonstrate the technical and commercial viability of a rail-based door-to-door service .

Action
Iomob developed a business case and implementation plan, and validated mobility partners to provide a testing environment for a new technology platform to generate more and more frequent rail journeys.

Result
Development of a MaaS business case, phased MaaS implementation plan, validated supply chain of mobility partners, developing door-to-door customer offer concepts, and a tested MaaS technology platform

Region Skane (Sweden)

Situation
The Skane region sought to increase accessibility, reduce environmental impact and congestion, through seamlessly connecting buses, trains, taxi, bicycles, scooters, car sharing etc. into one technology platform for its inhabitants. In addition, a polarized approach to mobility had gripped the region with actors advocating the PTA should either operate a private, closed MaaS or open ticketing to free-market competition between multiple providers.

Task
Iomob was tasked with creating an optimal plan to win buy-in from all stakeholders and build the Solution.

Action
Iomob developed a technology platform for mobility that enables seamless, multimodal travel over an open network with a large number of mobility service providers (MSPs). This was hailed as a catalyst to improve travel behaviors. Iomob provided its SDK that combines intermodal algorithms, the new transit ticketing system, and integrations of several private mobility services for use within Skanetrafiken’s own transit app.

Result
Iomob deployed the world’s first open MaaS marketplace across an entire region in Southern Sweden. The project partners and suppliers will use Iomob’s MaaS platform with a unique ability to create open mobility markets which can interoperate across regions, and create a reliable and flexible service for consumers.

  • “The MaaS solution for sustainable travel, which will now be tested in Skåne, makes it more attractive to travel collectively with sustainable alternatives than to travel by own car. The service is also designed so that, if successful, it can be scaled to the whole of Sweden”

    Catharina Norberg Research Manager Sustainable Transport at the Swedish Energy Agency

Renfe (Spanish High Speed Rail)

Situation
Renfe has challenges meeting and exceeding customers’ expectations for its mobile booking apps. Plus, customers have to navigate a complicated set of dozens of alternative apps to resolve their first and last mile to and from their train stations. Renfe sought to provide a seamless high quality user experience for booking door-to-door journeys with an app they could be proud of.

Task
Iomob was tasked as the primary technology partner to offer a full seamless door-to-door experience under the Renfe brand (“Renfe as a Service”).

Action
Iomob engaged with hundreds of rail customers to understand their expectations and wishes for a seamless door-to-door journey. Iomob recruited and integrated a range of mobility services ranging from major ride hailing operators like Cabify, taxi aggregators, micro mobility operators to enable a seamless intercity and intracity experience. Our algorithms were tested and refined in the target cities. Iomob developed a full white-label app deployed to hundreds of Renfe customers. Iomob continued to obtain user feedback to refine what has become Iomob´s leading product: RailMaaS.

Result
As part of a broad strategic ticketing and digital customer engagement project, Iomob deployed seamless door-to-door intercity and intracity MaaS solution for a major national rail operator. IoMob multimodal routing algorithms proven to be best-in-class, delivering legacy operators the technology to provide unparalleled experience to rail users.

Renfe customer using Iomob solution:

  • “I have been waiting a long time for this moment, even though I wish all of Renfe’s apps were amazing as Renfe as a Service. But I shouldn't complain, better to have one amazing one than none”.

    (Twitter, APRIL 28, 2019)

Ford Motor Company & City of Pittsburgh, USA

Situation
Pittsburgh mobility opportunities are challenged by topography, weather, regulations, and available first mile/last mile options.

Task
Iomob was tasked with assessing the opportunities and barriers for the implementation of a single application to provide seamless access to multimodal travel, with integrated payment and ticketing in Pittsburgh.

Action
Iomob conducted research and presented an assessment of the opportunities and barriers to implementing a multimodal payment system within the context of lessons learned and benchmarked from experiences on global, national (United States), state (Pennsylvania) and city (Pittsburgh) levels.

Result
Recommended measures to seize opportunities and overcome challenges so that the U.S. city of Pittsburgh, PA can provide seamless access to multimodal travel.