Our Global Customers Include:
The challenge
London North Eastern Railway operates the East Coast Mainline in the UK, from London, England to Aberdeen, Scotland.
They serve 20m annual passengers and serve 19 cities across England and Scotland.
LNER were seeking an innovative solution to make rail travel more attractive. Research found that seamless door-to-door journeys were key, with people significantly more likely to travel by rail if D2D was an option.
After LNER’s Future Labs process, Iomob’s platform was selected to power this world-first solution.
The solution
In the app store today is the LNER D2D app, an app by Iomob and powered by the Iomob middleware platform.
Users can seamlessly import their rail journey and add contextualized first and last mile mobility, without the input of data. Our powerful journey planner considers transit times, historical and live traffic data, and offers real-time journey updates and support.
The LNER D2D app revolutionizes rail in the UK and beyond as the world’s first RailMaaS and largest MaaS implementation to date. Through this innovative solution, LNER customers can combine nationwide taxis and ride-hailing, including services from Bolt, as well as parking, and public transit.
The challenge
Brightline is the only privately-owned high-speed rail company in the US. Brightline is designed to reinvent travel and take cars off the road by connecting city pairs and congested corridors that are too close to fly and too long to drive. Providing fast, efficient, hospitality-driven transportation featuring the latest in customer-friendly amenities, Brightline currently operates in Florida between Miami, Fort Lauderdale and West Palm Beach, with plans to develop new stations in Boca Raton, Aventura and Port Miami. Construction to Orlando is underway and will be complete in late 2022.
Brightline wants to offer door-to-door trip planning including booking integration of its own ticketing and select MSPs. Brightline’s objective was to provide first and last mile visibility and seamless multi-modal ticketing solutions to encourage ridership and revenue growth.
The solution
Brightline selected Iomob to supercharge their travel app and website with journey planning capabilities. This solution allows customers to plan, book and pay for first and last mile mobility through the Brightline app. Selected MSPs currently cover the Miami, Fort Lauderdale, and West Palm Beach areas.
It includes on-demand shuttles, shared mobility, and parking to reflect the most common needs and preferences of Brightline customers. Iomob will support Brightline’s future expansion and make door-to-door travel possible on the new routes in Florida, but also on the west coast in Nevada and California. Cities will include Tampa, Orlando, Las Vegas, and LA.
The challenge
Renfe has challenges meeting and exceeding customers’ expectations for its mobile booking apps. Plus, customers have to navigate a complicated set of dozens of alternative apps to resolve their first and last mile to and from their train stations. Renfe sought to provide a seamless high-quality user experience for booking door-to-door journeys with an app they could be proud of.
The solution
Iomob engaged with hundreds of rail customers to understand their expectations and wishes for a seamless door-to-door journey. Iomob recruited and integrated a range of mobility services ranging from major ride-hailing operators like Cabify, taxi aggregators, micromobility operators to enable a seamless intercity and intracity experience. Our algorithms were tested and refined in the target cities. Iomob developed a full white-label app deployed to hundreds of Renfe customers. Iomob continued to obtain user feedback to refine what has become Iomob´s leading product: RailMaaS.
Task
Iomob was tasked as the primary technology partner to offer a full seamless door-to-door experience under the Renfe brand (“Renfe as a Service”).
Result
As part of a broad strategic ticketing and digital customer engagement project, Iomob deployed seamless door-to-door intercity and intracity MaaS solution for a major national rail operator. IoMob multimodal routing algorithms proven to be best-in-class, delivering legacy operators the technology to provide an unparalleled experience to rail users.
The challenge
Pittsburgh mobility opportunities are challenged by topography, weather, regulations, and available first mile/last mile options.
The solution
Iomob conducted research and presented an assessment of the opportunities and barriers to implementing a multimodal payment system within the context of lessons learned and benchmarked from experiences on global, national (United States), state (Pennsylvania) and city (Pittsburgh) levels.
Task
Iomob was tasked with assessing the opportunities and barriers for the implementation of a single application to provide seamless access to multimodal travel, with integrated payment and ticketing in Pittsburgh.
Result
Recommended measures to seize opportunities and overcome challenges so that the U.S. city of Pittsburgh, PA can provide seamless access to multimodal travel.
