Our Global Customers Include:

The challenge

Brightline is the only privately-owned high-speed rail company in the US. Brightline is designed to reinvent travel and take cars off the road by connecting city pairs and congested corridors that are too close to fly and too long to drive. Providing fast, efficient, hospitality-driven transportation featuring the latest in customer-friendly amenities, Brightline currently operates in Florida between Miami, Fort Lauderdale and West Palm Beach, with plans to develop new stations in Boca Raton, Aventura and Port Miami. Construction to Orlando is underway and will be complete in late 2022.

Brightline wants to offer door-to-door trip planning including booking integration of its own ticketing and select MSPs. Brightline’s objective was to provide first and last mile visibility and seamless multi-modal ticketing solutions to encourage ridership and revenue growth.

The solution

Brightline selected Iomob to supercharge their travel app and website with journey planning capabilities. This solution allows customers to plan, book and pay for first and last mile mobility through the Brightline app. Selected MSPs currently cover the Miami, Fort Lauderdale, and West Palm Beach areas.

It includes on-demand shuttles, shared mobility, and parking to reflect the most common needs and preferences of Brightline customers. Iomob will support Brightline’s future expansion and make door-to-door travel possible on the new routes in Florida, but also on the west coast in Nevada and California. Cities will include Tampa, Orlando, Las Vegas, and LA.

The challenge

LNER required new capabilities to support their strategy to compete against car travel and encouraging their customers to take more rail journeys, more often. LNER estimated that they could grow their direct customer base and ancillary revenues by offering door-to-door services.

 

The solution

Iomob developed a business case and implementation plan, and validated mobility partners to provide a testing environment for a new technology platform to generate more and more frequent rail journeys.

Task
Iomob was tasked to demonstrate the technical and commercial viability of a rail-based door-to-door service.

Result
Development of a MaaS business case, phased MaaS implementation plan, validated supply chain of mobility partners, developing door-to-door customer offer concepts, and a tested MaaS technology platform.

The challenge

The Skane region in Sweden sought to increase accessibility, reduce environmental impact and congestion, through seamlessly connecting buses, trains, taxi, bicycles, scooters, car sharing etc. into one technology platform for its inhabitants. In addition, a polarized approach to mobility had gripped the region with actors advocating the PTA should either operate a private, closed MaaS or open ticketing to free-market competition between multiple providers.

 

The solution

Iomob developed a technology platform for mobility that enables seamless, multimodal travel over an open network with a large number of mobility service providers (MSPs). This was hailed as a catalyst to improve travel behaviors. Iomob provided its SDK that combines intermodal algorithms, the new transit ticketing system, and integrations of several private mobility services for use within Skanetrafiken’s own transit app.

Task
Iomob was tasked with creating an optimal plan to win buy-in from all stakeholders and build the Solution.

Result
Iomob deployed the world’s first open MaaS marketplace across an entire region in Southern Sweden. The project partners and suppliers will use Iomob’s MaaS platform with a unique ability to create open mobility markets which can interoperate across regions, and create a reliable and flexible service for consumers.

  • “The MaaS solution for sustainable travel, which will now be tested in Skåne, makes it more attractive to travel collectively with sustainable alternatives than to travel by private car. The service is also designed so that, if successful, it can be scaled to the whole of Sweden”

    Catharina Norberg Research Manager Sustainable Transport at the Swedish Energy Agency

The challenge

Renfe has challenges meeting and exceeding customers’ expectations for its mobile booking apps. Plus, customers have to navigate a complicated set of dozens of alternative apps to resolve their first and last mile to and from their train stations. Renfe sought to provide a seamless high-quality user experience for booking door-to-door journeys with an app they could be proud of.

 

The solution

Iomob engaged with hundreds of rail customers to understand their expectations and wishes for a seamless door-to-door journey. Iomob recruited and integrated a range of mobility services ranging from major ride-hailing operators like Cabify, taxi aggregators, micromobility operators to enable a seamless intercity and intracity experience. Our algorithms were tested and refined in the target cities. Iomob developed a full white-label app deployed to hundreds of Renfe customers. Iomob continued to obtain user feedback to refine what has become Iomob´s leading product: RailMaaS.

Task
Iomob was tasked as the primary technology partner to offer a full seamless door-to-door experience under the Renfe brand (“Renfe as a Service”).

Result
As part of a broad strategic ticketing and digital customer engagement project, Iomob deployed seamless door-to-door intercity and intracity MaaS solution for a major national rail operator. IoMob multimodal routing algorithms proven to be best-in-class, delivering legacy operators the technology to provide an unparalleled experience to rail users.

Renfe customer review of Iomob’s solution:

  • “I have been waiting a long time for this moment, even though I wish all of Renfe’s apps were amazing as Renfe as a Service. But I shouldn't complain, better to have one amazing one than none”.

    (Twitter, APRIL 28, 2019)

The challenge

Pittsburgh mobility opportunities are challenged by topography, weather, regulations, and available first mile/last mile options.

The solution

Iomob conducted research and presented an assessment of the opportunities and barriers to implementing a multimodal payment system within the context of lessons learned and benchmarked from experiences on global, national (United States), state (Pennsylvania) and city (Pittsburgh) levels.

Task
Iomob was tasked with assessing the opportunities and barriers for the implementation of a single application to provide seamless access to multimodal travel, with integrated payment and ticketing in Pittsburgh.

Result
Recommended measures to seize opportunities and overcome challenges so that the U.S. city of Pittsburgh, PA can provide seamless access to multimodal travel.