Greater Copenhagen Mobility Forum and Regional MaaS
A new mobility forum has recently launched in the Greater Copenhagen Bi-National Region of Eastern Denmark and Southern Sweden to establish a broad discussion around sustainable mobility and accessability, rural mobility, and other topics. The forum is aiming for a broad group of stakeholders across 4 regions, 70+ municipalities, 3+ PTAs and a number of private service and tech providers to have a continuous discussion and debate on the future of sustainable mobility.
Greater Copenhagen Region
Four regions and 46 local authorities in Eastern Denmark, as well as 33 local authorities and a region in Southern Sweden collaborate closely to create growth and development in the metropolis called Greater Copenhagen. Residents, products and services move across national, regional and municipal borders, unifying the metropolitan region of Greater Copenhagen. Efficient commuting options link the surrounding areas into metropolitan regions, and in Greater Copenhagen they are all interdependent (1).
Mobility and Public Transport
Coordinating and expanding public transportation is necessary for the success of Greater Copenhagen, which stretches across the Oresund Strait and has a total metropolitan population of close to 4 million inhabitants. The geography of Greater Copenhagen and the goal of creating a single labor market and commuting area require developing extensive collaboration on public transport. Public transport in Copenhagen is currently operated by DSB, Movia and Metroselskabet and by Skanetrafken in the Skane Region of Southern Sweden (2).
MaaS in Greater Copenhagen
In light of the new Regional Mobility Forum as possibilities are being studied, Mobility as a Service (MaaS) has the potential to seamlessly deliver door to door mobility for inhabitants throughout Greater Copenhagen, within a variety of settings (urban, suburban, and rural). This potential increases the ability for accessibility and equity across the demographic spectrum. To deliver MaaS in a fair and equitable way in the Greater Copenhagen Region, different transport services, such as individual transportation, group transportation and last-mile deliveries should be combined. Services should be open to all, and publicly subsidized transportation could be available to anyone on public transport fees (3).
Transparency and synchronization of demand and offering are also essential considerations to a successful MaaS deployment in the Greater Copenhagen region; they enable on-demand transportation and the use of suitable supply of shared vehicles and devices. In addition, real-time transport information with social distancing parameters and filters can assist in data visualization, which can contribute to a meeting of MaaS demand and offerings for inhabitants in urban and rural settings.
MaaS in Skane — Copenhagen Regional Use Case
The MaaS in Skåne project will deliver a regional, open multimodal shared mobility platform for municipalities including Malmo, Lund and Helsingborg, starting later this year. In 2019, Iomob was one of three winners of the 2019 Swedish Sustainable Mobility Challenge, which led to this opportunity.
Iomob’s project aims to develop a scaleable MaaS solution, accomplished by increased accessibility, reduced environmental impact and congestion, through seamlessly connecting buses, trains, taxi, bicycles, scooters, car-sharing and so on, in one platform. Iomob has initiated the recruitment and integration of key early shared mobility services, with Tier and Voi being the first micromobility services to sign up as part of Iomob’s “micromobility bundle”.
Open MaaS Mobility Marketplace
The project partners and suppliers will use Iomob’s MaaS platform with a unique ability to create open mobility markets which can interoperate across regions, and create a reliable and flexible service for consumers. The solution will create changed travel behaviours that will reduce travel by private car, promote CO2-efficient modes of transport, be commercially viable and facilitate easy introduction of new mobility services.
Iomob will offer a software development kit (SDK) that combines intermodal algorithms, our new transit ticketing system and integrations of several private mobility services (taxis, ride-hailing, micromobility) for use within Skånetrafiken’s own transit app. This will also likely incorporate our new features for social distancing and potentially Virtual Seat.
In another first of its kind innovation, Iomob’s core solution will not only be offered to Skanetrafiken for use within their own mobility app, but also the transit authority intends to allow Iomob to offer this same solution that includes Iomob’s intermodal algorithms, integrations with private mobility services and Skanetrafiken’s own transit services to private companies who wish to leverage Iomob’s award-winning technology to offer their own B2C MaaS experience.
Therefore Skånetrafiken is moving away from the paradigm of transit agency-controlled monopoly by being one of potentially many players offering MaaS in their region — with the ability to include the sale of its services in these third party apps.
It is hard to claim that there is a one-size-fits-all solution to the role of PTAs/RTAs in MaaS ecosystems on a global basis or even within a region like Europe — or a country. Yet, we believe our pioneering client, Skånetrafiken, has the right mindset to be open to experimenting with a hybrid model where they have a MaaS solution but they open up that solution so that third parties can also come into their region and offer MaaS platforms. The potential to compel these platforms to adhere to static and dynamic regulatory controls makes the Skånetrafiken experiment even more innovative — and hopefully one the whole global MaaS community will have its eyes on.
Iomob, headquartered in Barcelona, is the world’s first open marketplace for Mobility-as-a-Service (MaaS), enabling seamless door to door multi-city journeys across a roaming supply network of MSPs delivered via urban shared mobility hubs. Iomob features a MaaS API / SDK solution which combines proprietary algorithms enabling multimodal combinations of public and private services that allow end users to discover mobility services, receive multimodal combinations for their journeys, book and pay for a range of mobility services via our client’s own apps. Iomob powers MaaS solutions for notable global transport clients, including Renfe (Spain), Wellington NZ, and London North Eastern Railway (UK).