Iomob Partners with Smartvel to offer Destination Content to Iomob’s MaaS customers

 In Press Release

Iomob, an award-winning Mobility as a Service (MaaS) technology provider, today announced an agreement with Smartvel, a leading technology company aggregating destination content to the tourism industry. The agreement provides preferred provider status for both parties when working with clients who may be seeking the services of the counterparty.

Launched in 2017, Iomob is a MaaS platform that enables cities, transport operators, and public transport authorities to deploy their own branded applications, which allow users to seamlessly plan, book, pay for and unlock shared mobility options as part of their door-to-door journeys.

Meanwhile, Smartvel was initially founded in 2013 and today offers destination content and live cultural agenda to over 400 cities in 95 countries around the globe. Some of Smartvel’s clients include global references in the transportation industry such as Singapore Airlines, Iberia, LATAM Airlines or SBB.

Example of integrated mobility and destination content from Iomob and Smartvel

“We are very happy to build a relationship with an innovative company like Iomob, we share a common vision of excellence and innovation applying the latest technology to change the rules of the game in our fields of expertise. We see a great opportunity leveraging both technologies that combine a new approach to the end user and help our customers to add more value to their clients in a unique way”, said Iñigo Valenzuela, CEO of Smartvel.

“Combining a seamless mobility experience with the ultimate destination content is such a natural fit” stated Boyd Cohen, CEO of Iomob. “Most of our enterprise transportation clients, whether it be airlines or rail and bus operators have been expressing the desire for Iomob to help them source and integrate destination content such as restaurants, tourist activities and events so that their end users can find places to go to in the cities they visit, and then leverage Iomob’s partner mobility services to get there. A match made in heaven.”

About Iomob

Iomob, which stands for the Internet of Mobility, headquartered in Barcelona, Spain, has built a white label Mobility as a Service solution which combines proprietary algorithms enabling multimodal combinations of public and private services and an application that allows end users to discover mobility services, receive multimodal combinations for their journeys, book and pay for a range of mobility services. Iomob has won numerous open innovation challenges from organizations like Ford Motors, Renfe and Sweden’s Sustainable Mobility Challenge. Iomob has also participated in prestigious startup accelerators such as Techstars and Wayra and in 2019 has won the Best Mobility Startup of 2019 at the South Summit, The Public Choice Award from ERTICO in 2019, Top Mobility Startup in the Federation of International Automobiles (FiA) Startup Challenge and selected Top 100 Smart Cities Partners by Newsweek.

About Smartvel

Smartvel, headquartered in Madrid, Spain, provides through their awarded technology based mainly on AI, destination content solutions to the top players in the tourism industry (Airlines, Train and Coach companies, Tourism Bureaus, Hotel Chains, OTAs, etc.) with the aim of improving its digital touchpoints and providing a better customer experience to their travellers through all the stages of the customer journey. Their proprietary technology based on Big data is capable of gathering all the live content of any destination in the world: top sights and attractions, up-to-date events, restaurants, hotels, concerts, exhibitions, trade fairs, and all the personalized layers of content that you want to enhance (ancillaries, recommendations, partnerships with tours & activities, rent-a-cars, transfers, etc.). The content generated can be displayed through user-friendly interfaces, such as an already developed Trip Planner and content widgets, or Chatbot. Additionally, for clients that already have their own interfaces and only wish to integrate the content, Smartvel offers access to its events API. For more information, visit

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