Iomob Open Mobility Newsletter, December 2020 Edition

 In Newsletter
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MaaS Operational Frameworks and Use Cases

Mobility-as-a-Service (MaaS) has been receiving quite a bit of attention lately. Stakeholders, investors, operators, and the general public have become quite familar with the concept of MaaS. However, many are wondering what this all means for the future of mobility and how we function as a society of individuals left with personal choices related to how we move about the urban environment.

Many of these and other themes were recently captured in the November 26 Iomob webinar, “MaaS Operational Frameworks & Use Cases” and featuring Piia Karjalainen, Secretary General (MaaS Alliance), Aurelien Cottet, Innovation Project Leader (Transdev), and Adrian Ulisse, Chief Business Officer & President (Iomob UK). While there has been much discussion over the recent months regarding the long term potential for MaaS, the webinar analyzed concrete examples in action. Specifically, the following topics were addressed in the webinar panel:

  • Use cases of how MaaS is currently being operationalized in public implementations
  • Frameworks (policy, regulation, tech) that are necessary to ensure MaaS can be a sustainable alternative to private cars
  • Key barriers to entry for widespread MaaS consumer adoption
  • Incentives that can be leveraged to make MaaS a preferred mobility alternative
  • Future outlook for MaaS ecosystem and commercial / business models

MaaS Operational Frameworks & Use Cases (Webinar Recording Link):


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Iomob Presents at International Society of Urban and Regional Planners (ISOCARP) Vitual World Planning Congress

This special session titled “The MaaS Responsive City: How the New Transport Revolution Can Contribute to a Better Urban Environment” explored the next phase of urban mobility – and advanced intermodality (MaaS / Public Transport / Private Mobility) – in a post-covid time for cities, and the challenges of automation in our urban environments. The session will illustrate the potential for a different approach of integrated and healthy urban mobility making better use of space and time in/of our cities, with 3 contrasted presentations made by Scott Shepard (Iomob), Sebastien Goethals (Citilinks Urban Mobility) and Carlos Holguin (AutoKab Autonomous Vehicles).

Three speakers from different backgrounds and with contrasted approaches (MaaS and digital integration; healthy urban mobility and intermodality, autonomous vehicles) looked at the emerging ecosystem of urban mobility through the lens of automation, sharing and digitization as the next factors of influence for equitable street design, innovation in parking management, space-as-a-service and multimodal infrastructure.


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Iomob’s CMO Scott Shepard Selected as Expert Judge for fDi Global Cities of the Future

Iomob’s CMO Scott Shepard has been selected by fDi Intelligence as an expert judge for the “Global Cities of the Future 2020/21”. He will be evaluating and ranking locations against one another based on qualitative survey responses in terms of cities’ strategy to attract #FDI (foreign direct investment).

“In February 2021, fDi Intelligence will publish its ranking of the economic, financial and business strengths of cities across the world – ‘Global Cities of the Future 2021/22’. We are searching for those cities with the most promising prospects for inward investment, economic development and business expansion.”

fDi Global Cities of the Future 2021/22:

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