Brightline Trains To Provide Its Customers With Door-to-Door Connectivity Through Iomob Mobility-on-Demand Platform
New collaboration to address common goal of door-to-door travel with a lower environmental impact.
Brightline Trains, the only privately funded high-speed passenger rail system in the United States, has appointed software company Iomob to supercharge Brightline’s app with journey planning capabilities. As part of Iomob’s strategic plan to grow within the U.S. market, Brightline has become its first U.S.-based client. The collaboration between Iomob and Brightline will be focused on the common goal of door-to-door travel with a lower environmental impact.
The new partnership will bring exciting and unique innovations to the rail experience, including the ability to plan, book and pay for an entire journey across a variety of transport modes. Offering a broad range of transport options works to achieve Iomob and Brightline’s common goal of empowering users while ultimately lowering the number of miles driven. Additionally, unlike other Mobility-as-a-Service (MaaS) providers, Iomob includes private cars in the mobility mix, ensuring smoother and more rapid adoption of multimodality within the general commuting public.
Through this partnership, Brightline plans to offer their current and future customers full door-to-door travel service, eliminating the gaps created by the first and last miles. By filling in these gaps, users can travel carefree: a user can travel from the front door to a Brightline station, and then on to a final destination, all by using Brightline’s app. First and last-mile mobility options can include public transit, micromobility — such as a bike or e-scooter — rideshare, and on-demand shuttles. Customers who choose to use their own vehicle to arrive at the station can pre-book and pay for their parking through the app.
These additions to Brightline’s service offering further differentiate the company from its competitors while at the same time broadening its market, attracting new customers who may have previously preferred to travel in their own private vehicles.
“Anyone familiar with Brightline recognizes our commitment to creating the best guest experience in travel and this new partnership will solve the long-standing question of the first and last mile,” said Patrick Goddard, President of Brightline. “Offering door-to-door connectivity will make Brightline more convenient for our guests and make our stations more accessible to those seeking the best transportation option in Florida.”
For Iomob, this partnership signifies a strong commitment to greener, more accessible, and seamlessly integrated journeys. With Brightline, Iomob incorporates US rail as part of the global mobility-on-demand ecosystem.
Boyd Cohen, CEO at Iomob says: “As an American, bringing Iomob’s mobility platform to North America is of particular significance. Our newly established collaboration with Brightline represents a great opportunity for Iomob to showcase how mobility-on-demand can best be deployed in a US context. Having a forward-looking rail company like Brightline as a partner, we are confident that we can deliver a truly multimodal door-to-door experience to their customers. The strength of Iomob’s open mobility approach is that it is easily scalable and can be customizable to fit the needs of our clients across the US.”
Iomob is a software solution that creates a global mobility-on-demand marketplace. Iomob’s platform empowers cities, large transport companies and corporations to create door-to-door journeys connecting buses, trains, cars, bikes, scooters and more. Travelers can find any service, see how it will take them to their destination, compare and combine options, and pay in any connected App. Iomob’s open mobility marketplace approach prioritizes service over customer ownership, dissolving the rigid barriers between transport providers of different modes and allows for intermodal mobility experiences through any digital interface. For more information, please visit www.iomob.net.
Brightline is the first privately funded passenger rail system in America in over a century and was recognized by Fast Company as one of the Most Innovative Companies in travel. Brightline is designed to reinvent travel and take cars off the road by connecting city pairs and congested corridors that are too close to fly and too long to drive. Providing fast, efficient, hospitality-driven transportation featuring the latest in customer-friendly amenities, Brightline currently operates in Florida between Miami, Fort Lauderdale, and West Palm Beach, with plans to develop new stations in Boca Raton, Aventura, and Port Miami. Construction to Orlando is underway and will be complete in late 2022. Brightline West, which will connect Las Vegas and Southern California, is shovel-ready and expects to launch service in 2024.